Technololgical Convergence

Technological Convergence
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Attack the Block

Production- The internet, and mobile technology both help creatives work together
Dirtribution- Marketing, which relies on mobiles, internet and sms
Exhibition- Digital distributuion, digital projection, priacy and,other ways of seeing the film
(blue ray, download, pay preview etc:)

Film Industry

Universal pictures is a company that commissions films and also buy them. The company has been around for 99 years, and is run by Ronald Meyer the president/chief operating officer. Universal pictures have produced films such as;

• Bedtime Stories
• Fast Five
• Meet the Fockers
• Bridesmaids 
• Tower Heist

Bedtime Stories was released on the 26th December 2008 in the UK. 

• Director - Adam Shankman
• Writers - Matt Lopez, and Tim Herling
• Stars - Adam Sandler, Keri Russel, and Courtney Cox
• Producers - Adam Sandler, Andrew Gunn, and Jack Giarroputo
• Distributor - Walt Disney Pictures
• Budget - $80 million
• Gross Revenue - Domestic - $109,586,932, Worldwide - $206,108,939 

Fast Five was released on the 21st April 2011

• Director - Justin Lin
• Writers - Chris Morgan and Gary Scott Thompson
• Stars - Vin Diesel, Paul Walker and Dwayne Johnson
• Producers - Neal.H.Mortiz, Vin Diesel, and Michael Fottrell
• Distributor - Universal Pictures
• Budget - $125 million

Meet The Fockers was released on the 26th January 2005

• Director - Jay Roach
• Writers - Greg Gliema, and May Ruth Clarke
• Stars - Ben Stiller, Robert De Niro, and Blythe Banner
• Producers - Robert De Niro, Jon Poll, Jay Roach, Jane Rosenthal and Nancy Tenenbaum

Distributor - Universal Pictures

• Budget - $80 million

Bridesmaids was released on the 24th June 2011

• Director - Paul Feig
• Writers - Kirsten Wiig And Annie Mumolo
• Stars -  Kirsten Wiig, Maya Rudolph, and Rose Byrne
• Producers - Judd Apatow, Barry Mendel, Clayton Townsend  
• Distributor - Universal Pictures
• Budget - $32.2 million

Tower Heist was released on the 2nd November 2011

• Director - Brett Rotner
• Writers - Ted Griffen, and Jeff Nathonson 
• Stars - Eddie Murphy, Ben Stiller, and Casey Affleck
• Producers - Brion Grazer, Eddie Murphy, and Kim Roth
• Distributor - Uninversal Pictures 
• Budget - $85 million

When the clip starts there is no soundtrack, just dialog between the girl, boy and the dad, but in the first two seconds of the clip we can slightly hear the end of a soundtrack, this could have been the end of a sound bridge. The first sound effect we notice as an audience is when the dad gets the envelope out of the boys bag, we can hear it loudly which we can notice as an audience that the rustling of the envelope has been enhanced, By having no soundtrack and the sound effects being enhanced on small things this could portray that it is awkward between the three because there is an awkward silence in the atmosphere. By the envelope rustling being enhanced this could suggest that it is pointing out to the audience the business that is going on, shows that they are not just friends, they are meeting for a certain reason.


There is also more sound effects when the girl is locking the door, and also when the dad and the girl are walking over to the door they have both been enhanced to show the awkwardness again between the three of them. The girl is locking the door the sound effect has been enhanced this could also be called diagetic and ambient sounds, This has been enhanced to show that the boy is uneasy about the door being locked and by making the sound more noticeable, it shows the boys vulnerability, and that he likes it being unlocked so his dad is able to get in if he needs to. As well as this  the dialog is very short and snappy at this point, and also the girl stuttered her words which can show the awkwardness between the to and shows that she don’t know what to say, and also she may not want to say something offending so she may forget what she is saying and realise what she is saying and quickly shut up.


When the girl stutters again there is awkwardness , this is punctuated by the awkward silences taken place . This helps conduct a representation of his disability, because the disable boy isn’t one of the girls normal clients, and we can see this by the way everything that happens is revolved around his disability, the episode is about him. Also the disability isn’t there  for the  audience to feel sorry for the boy, it is treating his disability as a narrative. The storyline is about his disability, he isn’t playing a regular character, it points out the fact he is disabled.
When the dad gets in the van, he is very fidgety. When the music comes on the radio, (diagetic sound) it doesn’t fit the mood of the dad in the van because, it is classical music, this is the complete opposite to his mood. Also the other sound effects used are the window going up and down, when he is pulling his seat forward and back, and also the car horn, this emphasis that he may be bored, also that he is anxious about his son being up with the girl, he is worried and shows that he cares for his son and is protective.


There is a sound bridge when the dad is in the van, and it carrries over to the girl and boy in the room, this is a non diagetic sound. This is also a soundtrack and is there to emphasis the mood, and is also there to portray to the audience how the boy is feeling about the girl touching him, as well as this the dialog  ‘I have never been touched before’ makes the audience feel sympathy for him. There is also a harmonica used in the soundtrack this is normally used for the blues, which often sadness, and portrays the mood to the audience, and feeling sorry for the boy. If we as  audience was to carry on watching it, the soundtrack would end up getting louder.W

Analyse How The Editing Helps To Construct The Representation Of Disability In The Diary Of A Call Girl Clip

Throughout the whole of the clip ‘Diary Of A Call Girl’ Continuity editing is used all the way through to keep the clip looking normal another name for this would be invisible editing because it is used to not be obvious that editing has taken place. At the start of the clip, ‘Cuts’ have been used over and over where the girl is meeting the dad and the disable boy. By using the ‘Cuts’ This portrays to the audience the awkwardness in the atmosphere, this could represent the disability of the boy, because of the editing because the audience are made to feel like they don’t know where to look with the editing.

Eye line match is used, where there is a close up of the girl, the audience can see that she is looking down to the boy, which shows that he is lower down and can show that he is less capable because he is in a wheel chair then, there is a cut and we are then looking up at the dad, and the dad looking awkwardly, and uneasy, this could highlight the awkwardness surrounding the boys disability. Another eye line match is used when the boy is looking up at the girl, this is also a low angle shot and shows that she has power this could represent the fact that she is more capable than him, and has more power, which could then emphasis and build the representation of his disability.

When the dad is picking up from the wheel chair and then putting him on to the bed, there is a two match on action happening throughout that little piece of action, this is used to see the action from two perspective’s. By using this, it is helping to highlight the seamless action and also the continuity action. Eye line match is used again when the boy is on the bed, and the girl is at the door, the audience are looking at the girl from the boys point of view. We can tell that the boy is feeling uneasy about the girl locking the door, when we are at his eye level, the eye line match draws attention to the vulnerability of the boy, also that he doesn’t want the door to be locked in case he needed he dad and he couldn’t get in. This is a representation of disability because it shows he relies on his dad and shows she cannot physically look after himself. There is a shot reverse shot when the boy and girl are talking, they have a quick conversation, with very short answers, this highlights the awkwardness with the boy and girl, there isn’t much conversation , and a lot of awkward silence.

When the audience are presented with the dad out side, this is a cross cut, because, we just see the girl and the boy on the bed, now we can see the dad getting in a van, in a different setting, presumably outside the place he had just been in. This portrays to the audience that the dad is worried about leaving his son, this highlights that the dad is very protective of his son, this could also point out the fact that he isn’t capable that his father has to go everywhere with him, could represent disability.

When the dad gets back into the van, we are presented as an audience a series of jump cuts, The camera has stayed in the same position. This is shown when the dad is waiting for his son to do his business, and it shows what the dad is getting up to, but it cuts bits out, so it shows to the audience that time has passed, it could also suggest that he is restless, and as well anxious , which shows the worry of him about his son. When we go back to the bedroom, where the girl and boy is, it doesn’t occur to the audience that much time has passed, which then relates back to the dad in the van and portrays that his is restless and anxious, As well as the jump cuts being there to portray passing time, they are also there for the audience to realise that there has been editing in the clip.

Analyse The Cinematography In The Monarch Of The Glen Clip

In the opening of the montage, we are faced with a dolly shot, this is used to make the audience appreciate the work that the men are doing, this shows the representation of age, by the work they are doing and the props that are shown. The dolly shot is smooth, which lets the audience grasp the action that is happening and also make the audience notice that the men are of a older generation.


When the audience are presented with the younger boy and girl, they use an over the shoulder shot to focus the attention on the main attraction, the young girl, this allows the audience to notice about the body language she is portraying and the way she is dressed to show her age. We could also call this a medium long shot, because it could be said that it is used to make the audience establish the setting, and again show the way that the young girl is dressed to build a representation of her age. Pan is also used when the tall man asks her if she can drive, and it goes from the man to the young girl. 


When we see the young girl in the drivers seat of the car, there is both a close up and a dolly shot. By using the close up the audience are able to establish here emotion by her body language. The close up shows to the audience that she is uncertain about how to drive a car. There’s a dolly shot where there is a close up to emphasis the fact that she is confused which then portrays to the audience that the girl is younger than 17. This again represents age.


When the crash has happened a wide shot has been presented to the audience, this is in between a long shot and a extreme long shot. A high shot has also been used, this is used to establish to the audience that there has been a crash. There is a medium long shot when the headmaster comes gets out of his car, by using this shot we can see the car in the foreground and the headmaster in the background, to still establish to the audience that this has happened. As well the medium long shot has been used ot show the costume of the headmaster, and also his body language, by see his costume and that he has a beard grey hair, we as an audience can automatically see that he is of the older generation. By having the car in the foreground this presents to the audience, the conflict between young and old.


When the tall man hears what the headmaster has got to say we are faced with a close up on his face. This is used to show that he is confused about what he is being told. There is also panning between the young boy and the tall man, this could represent age because it uses tilt as well when we are at the tall mans level looking down, so this shows that the young boy, is younger than the man.


The audience are at the young girls eye level when the tall man realises what has happened. The audience start to feel sorry for her, it is almost as if we are in the girls shoes as an audience. When the young girl runs to the mother like figure, we are presented with a two shot, used to show that she is being protected by the mother like figure, it also shows her innocence and vulnerability, which again portrays that she is a young girl by the way she acts around the women.


The men go into a room when children aren’t allowed we as an audience are still at the young girls eye level, this creates a feeling of us seeing the two men in her eyes. By seeing the two mean at the young girls eye level the seem tall, this could represent power, which highlights that they are of the older generation. 
The middle aged man starts to shout at the young girl we are still on her eye level, which again makes the audience see her as vulnerable, and feel sorry for her. It is as if she is looking up him, which could represent that she looks up to him, and portrays the age difference as she may see him as a role modal. Also the audience may feel as if they are getting told of as well, as we are at her eye level.


When the men are working a range of shots are shown, these are a series of close ups, and low angle shots, this is used to show the skill that is put into the work that the men are doing, and revealing there age to the audience.


There is a pan shot when we see the teddy bears. But we don’t see a wide shot to show the location as an audience we have to try and work out where they are ourselves. We are faced with a tilt shot and a pan shot together around the objects which give away the location. There is also a slow zoom which focuses in on a photograph, all of the items that are shown it all builds up the emotion of the girl and how she is feeling, which highlights the representation of the girls age.


When  the adult comes into the room, the audience are now looking in to the room from the audience by using a medium-long shot, we are able to see the whole of the room and also when the older women comes in to the room we are able to see her in full and her body language and clothing also represents her age and shows that she is of the older generation, also by using a medium long show we can see that we are from the inside looking in, we are watching what the older women is doing this could represent that this is how the young girl is feeling which reflects on the audience and makes them feel the same, the girl feels like she is on the outside of this family. Also by being outside the window this could also show that this is the way the young girl got out of the house to run away.


When we are presented with a medium close up, of the older women, we see the emotion in her face, which portrays her feelings about the girl running away, this also shows to the audience that, she cares a lot for the girl, and that she see’s her in a granddaughter figure, This presents her age as being the older generation.


When the older lady tells the man about the young girl running away, the audience are then transferred to the tall mans level, this portrays the audience that he is guilty and feels it is his fault, this shows the audience that he did care, and he is acting in a father role to the girl. The audience then feel as if they are in the tall mans shoes and then starts to feel guilt on his behalf. This is the very last shot which leaves the clip on a cliff hanger leaving the audience in in the tall mans shoes and feeling guilty.

Analyse The Mise en Scene On The 'Monarch Of The Glen' clip

the monarch of glen clip constructs the representation of age by using mise en scene. At the start of the clip we are faced with a group of men from the older and middle aged generation, they are loading tools on to a van, this represents age by the body language and setting because they have tools and tools are normally associated with older men and not children this then portrays that they are older men to the audience, also the setting and the things around them again the tools and also there is a van which shows they can drive and that they are of the older generation. Also the costumes they are wearing are work wear, this shows that they work which again portrays there age to the audience.


When the audience see the young boy and girl they are dressed very casual, which shows that they don't work and shows there in there young teens, also there make up is very plain and simple which shows there age, and that they are not very old. When the young girl is asked to drive the car into town, her body language shows that she isn't comfortable with the tasked she has been asked to do. Shes shows that she is uncertain on how to drive when she is in the car. This portrays her age and that she maybe younger than she is really saying she is.


When we are faced with the headteacher, the way he is dressed represents his age and also his role because he is dressed in a very casual smart way, he is wearing a v neck jumper, and also his style is very miss matched, which could suggest to the audience that  he may be a headmaster, as well as that he has grey hair and a beard this again can portray that his is a headmaster, and also represents his age because of the beard and grey hair shows he is old. When the headmaster is faced with the young girl, the audience can automatically see by the mans body language that he is acting in a angry manor.


The young girl again portrays that she is a young girl by the body language that is shown when the headmaster realises that it is her, she shows that she is shaken and scared, she acts in a childish manor by running to the man in which she is staying, and treating him as a father figure this is something a child would do if they were scared they would go to there mum or dad, this represents her youth.


When the father like figure to the girl, and the headmaster goes into a room, we are faced with a really old looking castle. The room is  all wood this suggest to the audience that it is a old room. Also it seems that it is a personal place that only adults are allowed, and children and teenagers don't go in there because the props that are around them, like the alcohol just on the side in child and teenagers reach, if this was a room for everyone the alcohol wouldn't be so on show and in reach of them. There is brandy on the side, which the old headmaster asks for, the brandy is in a discounter which portrays the setting to be a old building, and also the way they live could be in an a old style. As well as that, the age is represented in the headmaster by asking for brandy this shows that he is old, because brandy is an old mans drink. Also by them drinking the brandy out of the discounter shows the social class.The castle like house portrays that it may be a place where a teenager would feel comfortable and at home, but we don't see the girl in the room that the men are drinking brandy in this again portrays that the room is just for adults as the setting suggest this also represents age because it shows that it isn't a place for children, and it is just for adults.


The way the young girl acts when the man isn't telling her off, she has a tantrum and by her body language we can tell that she is angry, which represents her  age, and that she is a bit childish because she is throwing a tantrum, and acting like a spoilt brat. The man acts in a father figure to the young girl. This could show that he is middle aged by the way he acts towards the girl. Also the classy lady that is there to, the way she is dressed shows that she is of the older generation, as well as that the make portrays that she is old to, because it isn't plain and simple she is rather made up, could again show social class and that she may be of upper class.


Again we are faced with men and there tools, and doing there work, there are no kids about, which again show thats these are of the older generation, as they are doing skilled work, where skills are required, skills come with age, which represents there age as the older generation.


When the audience see the girls room, we are faced with young girls magazines this shows that she is a young girl, they aren't even teeanger magazines they are for younger girls. We also see teddy bears, which suggest to the audience that she is a child like figure to still have stuffed toys. Aswell as that there is pink writing on the letters, and also pink fluffy lights around her mirror which portrays her as a girly girl, which represents her age as still a young girl/teen.


When we are presented with the the older classier woman, the body language that she is showing to the audience suggests that she is worried and insecure, this also portrays that she is acting a grandmas role towards the girl, this represents her age by the way she acts about the girl, shows that she cares a lot about the girl, and she feels she has to look after her.


When older man and middle aged men are together they are talking and the middle aged man acts in a sarcastic manor towards the older man, this could suggest to the audience that he is a middle aged man because the way he is acting around the old man, that his still has a childish side to him can represent his age as not being fully matured yet.

crime cilp about sterotypes ( the bill smithy gets stabbed )

in this clip the way young boys in hoddies are portrayed are as crime related people. We can see why in  the start of the clip because we see two boys in hoddies beating up a girl which automatically sterotyed the boys in hoddies to be bad people for beating up a girl, after seeing things like this in the media people thing all boys in hoddies are the same. As well as this when the police turn up and start chasing the boys in hoddies, one of the boys stabs the officer this portrays no respect from the boys, because are there to help us and help prevent crime and by that boy stabbing him again portrays all boys in hoddies to be bad people. The audience are influenced by the media and all boys wearing hoddies are now seen as trouble because of media like thiss clip

Key concepts of media studies

The key concepts of media are media language, audience, institution, and representation.
Media languauge is the ingredients of the media products that are produced
Representation is how people are presented in a certain role they are playing, especially groups such as men, women, young people, ethnic group etc: and they way they are protrayed through media
Audience to make the product of media appealing to the people who watch it
Instution the people who produce, distrubute and exhibit the product of media to its audience
The way in  way in which the exam goes in testing you is by the way you represent the following - Cinematogroghy which is the top of shots that are used within the production
- Editing which is things such as transitions and the way that the producer changes lacation and people quickly
- Sound this includes non diagetic and diagetic sound which are sounds that either the characters can hear in the film (diagetic) or characters can't here and just the audience can hear (non diagetic)
- Mise en Scene, this includes the appearce of the production of media such as the setting, loaction,lighting, coustume, make up, props, blocking and body language.